Different meanings and contexts could be applied to the definition of mobile messages. Perhaps it is a good idea to correlate the term to your own business practice or life as a consumer. This brief text message takes a look at how the mobile billboard truck is applied, and can be applied to small business advertising requirements.
Most small businesses, those that will be operating from visible physical premises, will be solely focused on its local market. The local market entails the town or city in which the business operates. By utilizing a mobile billboard truck, the small business operator has a better chance of achieving recognized and responded to exposure than would have been the case if it relied on newsprint advertising.
Let’s be honest, not everyone reads the papers. The reasons why this is the case is not up for discussion. But it could even be argued that even internet and social media advertising will be missing the mark on more occasions than not. Most visitors to the World Wide Web and even a local search engine provider may already be preoccupied with something else. And internet advertising isn’t exactly cheap, given the returns the advertising price should be matching.
Mobile billboard trucks are robust and very mobile indeed. There is just no way that any locals will miss it. Whether traveling by bus (and perhaps this is good) or by car, commuters are going to see the mobile advertising truck parked at the side of the road. Pedestrians along busy sidewalks are going to see the colorful ads by the time the truck coasts past them. And the entire package kind of works out affordably for the small business owner.
From design to concept. And from concept to the side of the truck.